Great Challenges live events double-header: Teams of experts discuss medical innovation, preventing errors in healthcare

TEDMED held two live events yesterday with team leaders from the Great Challenges program.

The first, achieving medical innovation, centered on affordability, oft cited as a barrier to getting new products and services to market, particularly technology.  Participants quickly countered the notion by pointing out how often innovation is introduced to save money — and how small, cost-efficient steps can make a big difference.  Watch the group here:

TEDMED Great Challenges: Achieving More Medical Innovation, More Affordably

For more on this event, see the Twitter recap by MedCityNews, “TEDMED innovation panel: We’re on the verge of a patient engagement explosion.”

A second group met later in the afternoon to talk out the more sobering topic of medical errors. Here, too, the topic of where and how to innovate, and particularly when technology helps or harms, figured large in the conversation, as well as introducing novel collaboration.  In this case, however, the group agreed that the system must first cure itself before asking further involvement from patients in their own care.

TEDMED Great Challenges: Reducing Medical Errors

John Nosta, EVP of Ogilvy CommonHealth, moderated the events.  The program is sponsored by Robert Wood Johnson Foundation.  See TEDMED’s Google Plus page for upcoming Hangouts, which will be held almost ever week through February.

What makes a doctor-patient partnership flourish?

Both doctors and patients are seeing the value of well-informed patients. See below: As part of a video series filmed by Fenton at TEDMED 2012, Lisa Witter interviews James Merlino, Chief Experience Officer at the Cleveland Clinic, and Dave deBronkart, a patient activist, on why effective treatment starts with a solid doctor-patient partnership.

Perspectives by Fenton and TEDMED: Improving Doctor-Patient Communication

Yet, no one has trained either group on how to go about furthering that goal, and doctors have increasingly less time in which to counsel patients. How can we move forward? Improving Medical Communication is one of TEDMED’s Great Challenges in health and medicine. To learn more and discuss further, visit the Challenges website.

What does it take to get people to adopt healthy behaviors?

It’s the $8,402 question — health care expenditures per person in 2010, according to the Kaiser Family Foundation — Is it possible to positively influence personal health behaviors through environment, technology and monetary incentives?

As part of a video series filmed by Fenton at TEDMED 2012 and co-produced by Fenton and TEDMED, Lisa Witter talks with Scott Ratzan, Vice President of Global Health at Johnson & Johnson, and Michael Roizen, Chief Wellness Officer of the Cleveland Clinic, about what kinds of wellness programs work best to promote wellness and disease prevention.

Perspectives by Fenton and TEDMED: Can Healthy Preventive Behaviors Become Habits?

Have ideas of your own? To discuss inventing wellness programs that work with leaders in the health and medicine community, visit TEDMED’s Great Challenges website.

Can we head off the dementia tsunami?

By 2050 there will be some 25 million Alzheimer’s patients, adding to the burden of care of our aging population, and bringing a colossal personal, medical and economic impact.

Jeffrey Cummings of the Cleveland Clinic Lou Ruvo Center for Brain Health, Richard Payne of the Duke Divinity School, and Gregory Petsko of Brandeis University sat down with Lisa Witter of Fenton to talk over the issue, one of TEDMED’s Great Challenges in health and medicine. Where is the science on Alzheimer’s?  Are there ways to prevent it?  And how can we better prepare caregivers?

Perspectives by Fenton & TEDMED: The Dementia Tsunami

What do you think we should be doing now to prep for what Cummings calls  ”the unacceptable future?”  Share your thoughts on the interactive Great Challenges web site.

Video: Dan Buettner on how to make Blue Zones in the U.S.

Could we become a nation of red, white and Blue Zones? Today’s New York Times featured a piece about how local governments are working on improving built environments and drumming up community-wide efforts to promote geographic hot spots of health and, hopefully longevity – coined “Blue Zones” by Dan Buettner in his 2008 best-selling book of the same name.

At TEDMED 2011,  Buettner talked about one town’s grand experiment in healthy living. Watch what happened.

Dan Buettner at TEDMED 2011

Video: Laura Ziskin on standing up to cancer

At the very first TEDMED in 2009, filmmaker and producer Laura Ziskin, co-founder of the research foundation Stand Up To Cancer, spoke about her battle with the disease.   Tonight, the organization hosts a highly anticipated, multi-station televised telethon, fruit of her determination. Watch her talk here.

Laura Ziskin with Dave Stewart at TEDMED 2009

Videos: How long can we live?

It’s a question that, well, never seems to die:  Can science significantly extend the human lifespan, and if so, how?

Scientific American delves into the questions with an intriguing series in its September issue, beginning with varied views on process:  Do we try to stem aging itself on the cellular and molecular levels, or do we take a piecemeal approach to curing disease and replace worn bones and organs?

A pre-eminent voice in the fray, Aubrey de Gray, chief science officer of the SENS foundation, spoke at TEDMED 2009 on the former approach:

Aubrey de Grey at TEDMED 2009

While Anthony Atala, of the Wake Forest Institute of Regenerative Medicine, showed mind-blowing advances in the same year of growing organs for transplantation in the laboratory.

Anthony Atala at TEDMED 2009

Meanwhile, as SciAm points out, we continue to increase lifespan nevertheless thanks to better nutrition, maternal care and sanitation, though government stats show that life expectancy varies greatly from country to country, with the U.S. lagging behind other industrialized nations.

Frances Arnold on bioengineering our medical future

Frances Arnold at TEDMED 2012

Natural selection has endowed species with unique gifts that we can now access and share — it’s just a matter of finding the right combination of protein DNA. Frances Arnold directs molecular evolution in a quest to devise completely new treatments for some of humanity’s most vexing problems.