On a beautiful Friday morning, hundreds of residents from the Pensacola, Fla., region are converging on the waterfront Blue Wahoos Double-A baseball stadium to experience TEDMED Live as a community. The event, free and hosted by local experts in health and medicine, is a way to inspire passion and a commitment to a healthier lifestyle. “The truth is, we are probably one of the least healthy counties in Florida and we want to spread the word and help people make changes,” says Liz Branch, corporate service line marketing director for Baptist Health Care. Forward-thinkers in making health a shared value, Baptist Health Care has collaborated with its competitors (other local hospitals) to create a coalition to improve health in their community. Several hospitals went “smoke free” together and, with this event, Baptist Health Care has invited hospital employees from around the region, along with community leaders, medical and nursing students and anyone with an interest in sharing the TEDMED Live experience to the free event, which runs Friday, November 20, from 9 am – 2 pm.
In the spirit of promoting healthy behaviors, careful attention was given to health-promoting details: Carpooling is encouraged, the event is promoted as “breastfeeding-friendly” and there is a downloadable event kit, which comes with an exhortation to take notes and “cascade what you have learned to your organizations, churches, family and friends!”
Describing herself as a medical doctor with an entrepreneurial spirit, Lisa Fitzpatrick’s motivation for attending TEDMED to explore ways healthcare can be more flexible and responsive to patient’s needs and most particularly for needful patients in the inner city. “I believe we need to shift healthcare out of buildings and into the community, even if it means offering it on the streets where people are congregating,” she says, noting that she has tried this. “We had a patient who was diagnosed with HIV and because the diagnosis terrified him he would not come into the office. I was told that he was depressed, afraid and potentially suicidal. Each member of our multidisciplinary team (the nurse, social worker, navigator, receptionist and psychotherapist) contacted him to try to convince him to come in. When nothing else worked, they asked me to contact him. I huddled with the team to find out what everyone had tried up to that point. Armed with that information, I called him and told him he didn’t have to come in and I would come to him if he would just give me a few minutes. I left the hospital and drove to where he was. We met in the middle of the block and stood there, having a conversation. I was able to explain the treatment and science to him and as we say, ‘talk him off the ledge.’ He came into the clinic the next day. He has an addiction, and through a combination of phone calls, texting and in- person visits, we were able to get him started him on HIV medication. He has been in treatment since. These efforts are labor intensive but necessary if we mean what we say about improving health outcomes.”
Careers in sales, marketing and as a labor doula have led Denise Terry, co-founder of EmbraceFamily Health, to her current mission: Breaking through barriers in maternal-child healthcare delivery, with a digital health solution for pregnancy and parenting that she describes as being like having your “OB in your pocket.” In partnership with the obstetrician who delivered her twins (now 8 years old), Terry’s company creates and delivers medical-grade, personalized information on pregnancy and parenting, with the goal of “helping moms build healthy families,” she said. Her goals at TEDMED include making synergistic connections and, she hopes, doing some fundraising. Seed-funded thus far, Terry says the company hopes to connect with strategic corporate partners “who might be able to help us get to the next level.”