Jay Walker just announced the results of voting on the 20 Great Challenges of health and medicine. The program, sponsored by the Robert Wood Johnson Foundation, looks at the most persistent and complex issues facing health and medicine today.
The Top 20 Great Challenges:
#22. Inventing Wellness Programs
#34. The Caregiver Crisis
#19. The Role of the Patient
#2. The Obesity Crisis
#1. Achieving Medical Innovation
#8. Managing Chronic Diseases
#18. Medical Communication
#26. Reducing Childhood Obesity
#3. Making Prevention Popular
#9. End-of-life Care
#51. Causes of Sleep Deprivation
#15. Impact of Poverty on Health
#12. Faster Adoption of Best Practices
#32. Impact of Stress
#4. Future of Personalized Medicine
#33. Promoting Active Lifestyles
#10. Preparing for Dementia
#16. Addressing Healthcare Costs
#39. Whole-Patient Care
#23. Eliminating Medical Errors
Throughout the year, the Great Challenges Program will generate a lively national dialog on the 20 Challenges chosen by the TEDMED community. The program will include TV-style interviews with leaders across fields, a series of webinars on each of the 20 Great Challenges, and the opportunity for TEDMED community members to add their voice.
Exploring the TEDMED partner spaces in the ” Social Hub” tent uncovered some more fascinating experiences, including a way to check the nation’s vital signs and an opportunity to brainstorm in the cloud.
Which state has the most major depression? The highest unemployment rate? Delegates could find out with the interactive Stats of the Union application from GE. They’ve created a mash-up of data from the Census, the Department of Health and Human Services, the Department of Labor and other sources, in a free app that presents the results in a visual infographic. Kathleen Voboril, Digital Marketing Manager for GE Capital, walked us through some data visualizations, where we saw striking differences in major depression across the country (low in the Northwest region; very high in Tennessee).
Mary Gillum demonstrates GE’s daily health session tool used with employees
GE is also piloting a new, free diabetes management program for their employees in Cincinnati, where the company builds jet engines. The program provides employees with an FDA-cleared medical device that looks a whole lot like an iPad, and facilitates a “daily health session” — checking in on vital signs, filling out a survey of symptoms, and getting a dose of good old health education. It also pushes out reminders, and sends feedback to a clinician who can follow up on dangerous symptoms. Six months in, GE is finding that participating employees engage more fully and feel more accountable for the management of their condition, said Mary Gillum, a clinical applications specialist with Care Innovations, an Intel-GE company.
Part of the reasoning behind GE’s efforts is to “make healthy communities a competitive advantage like good schools,” said Voboril. The hope is for the whole community to get involved. “If we take personal responsibility and collective responsibility at the same time, can we effect change?”
Booz-Allen Hamilton is working on another critical question, and the hope is that you will respond. “As an industry, what should we be doing right now to improve healthcare that will have the greatest impact on patients?” The company is calling on TEDMED Delegates, TEDMEDLive viewers and fans everywhere to join in the conversation through a global BrainStorm that will take place — get ready — on the Cloud. They’re hoping to foster diverse ideas, a perfect goal for the TEDMED crowd, and will ask users to vote on the best ideas to help unearth trends, said Carrie Bittman, Senior Consultant for Booz-Allen. The top ideas will be presented in a paper to TEDMED. Ideas so far range from the health impact of meditation to tools that support the transfer of knowledge between physicians during shift changes at hospitals. In the meantime, artists are capturing the ideas as they come in with posters at the Booz-Allen space.
In a 30,000-square-foot tent next to the Kennedy Center, TEDMED’s corporate partners and contributors are showing their latest products and thinking on healthcare innovation in interactive displays that made for some fun wandering.
After being stalked for a while by what looked like a newly slim R2D2, I discovered that it
was actually Mimi Englander from Boston via the VGo, a remote communications system used by docs to make home visits — remember those? — and to monitor patients, and by kids facing illness or disability who would otherwise not be able to visit classrooms. We had a friendly talk — once I got over the strangeness of conversing with a roughly three-foot-tall machine — and I could see the benefits of having your doc visit by VGo instead of waiting for her to wend her way through vast hospital corridors.
On to Philips, which has been polling Delegates about the significant health issue of sleep deprivation, and displaying the results in a visual outline with graphics. The size of the wall graphic suggests that many of us are struggling with the issue, although there were reportedly heated arguments over whether exercise, reading, health and pets helped or hindered sleep.
Lastly, I was able to catch up with in situ artist and patient advocate Regina Holliday, who was doing a painting of the a female form inspired by Jonathan Eisen‘s earlier talk about microbes and how humans are basically base camps for their tiny but mightily active colonies. The 51 circles modestly adorning the female represent TEDMED’s 51 Great Challenges, while the subject sips a cup of human fecal matter which, as Eisen explained, is being used as transplant therapy to treat bacterial infections.
Highlights from another jam-packed TEDMED day. Kicking things off in a most unusual fashion, NIH director Francis Collins jammed with singer Jill Sobule in an original song
called “Disease Don’t Care.” Perhaps an iTunes best-seller some day? He gave proof of the song title by chatting with a 15-year-old progeria patient, Sam Berns, on stage about the complexities of life with the disease.
Mars plant scientist Howard Shapiro talked about improving nutritional qualify of plant foods to help address global malnutrition issues. On the flip side of that — calories, as we know, not always equalling nutritional quality — Judith Salerno, executive officer of the Institute of Medicine, spoke about “fat as the new normal” – and the woeful health problems that creates. She appeared with John Hoffman of HBO Documentary Films, who presented a sobering preview of their upcoming documentary, Weight of the Nation.
A serious issue for sure, but over-medicalization in other areas is rampant and slightly ridiculous, according to Ivan Oransky, executive editor of Reuters Health. Pre-diabetes — yes; attend; pre-cancer, maybe; pre-acne — c’mon. After all, he pointed all, we’re all pre-death. Should we spend every moment worrying?
Ultramarathoner Scott Jurek, a vegan like Shapiro, talked about how his mother’s MS inspired him to care for his own health in a big way, and convinced Cookie Monster, who claimed to have similar aspirations, that eating cookies won’t take you far.
The CDC’s Thomas Frieden pointed out the importance of a feedback loop in measuring the success of public health programs. Here’s the Wall Street Journal’s take on the talk.
Epidemiologist and Skoll Global Threats Fund CEO Larry Brilliant sat down for a Q&A with Peggy Hamburg of the FDA. One hot topic: Is the U.S. behind in terms of speed to market of new drugs and devices?
Seth Cooper of the center for game science at the University of Washington talked about how Foldit, an open-access protein-folding game, reaps the benefits of specialized groupthink. Within weeks, gamers had replicated a protein that researchers had been trying to build for months. Read more on ABCNEWS.com.
David Icke of mc10 offered an intriguing glimpse into paper-thin wearable medtech for both out- and inside of the body, and Virginia Breen had many in the audience in tears as she spoke of the struggles of her daughter, Elizabeth Bonker, to communicate despite being hampered by autism. Elizabeth found a way; she’s a published poet and the mother and daughter together wrote a book, I Am in Here, about their journey.
The Great Challenges tables in the Robert Wood Johnson Foundation partner space have been a hotbed of passionate discussion and lobbying for votes to encourage Delegates to nominate. With so many complex and — well, challenging — Challenges, it won’t be an easy choice.
As of early Thursday, the top three Challenges leading the polls so far were:
#22. Inventing Wellness Programs
#19. The Role of the Patient
#34. The Caregiver Crisis
“This is the only industry I’ve ever seen where strategy and quality don’t start by asking the ultimate stakeholder what they want,” said Dave deBronkart, better known as “e-Patient Dave,” advocate for challenge #19, the role of the patient. deBronkart said it’s a myth that if patients were given choices, they would choose everything and health care costs would rise. He told a rapt crowd of TEDMED Delegates about a Dutch infertility program that gave patients access to a wiki, told them to decide on health care priorities together, and promised to fund them. A number of the top picks were requests that didn’t cost a dime — more empathy, and a waiting room separate from the pregnant patients. “If the consumer is at the center of the health care universe, everything else makes more sense,” said deBronkart.
Helen Osborne, President of Health Literacy Consultings and advocate for challenge #11, making “informed choice” work better, advocated for giving patients the tools they need to be thoughtfully engaged in their health decisions. Some interesting approaches to improving informed choice for patients include using songs, puppets and analogies, said Osborne.
Challenges #1, achieving more innovation more affordably, and #12, faster adoption of best practices, both touched on similar themes — getting innovative health care practices or products to the people who need them, quickly and efficiently. On best practices, advocate Kedar Mate said, “We know they exist — they’re in the journals and they’re here at this conference. The challenge is getting people to use them. Research says it takes 17 years to go from journal publication to widespread use.” And that’s too slow, said Kedar, Country Director for the IHI South Africa Program, who likened it to having to wait until his new-born son’s 17th birthday for an innovation that could have helped him at birth.
Don Rucker, Vice President and Chief Medical Officer at Siemens and advocate for challenge #1, talked about another hurdle to getting innovations out into the world. “The FDA should be accountable not just on safety but also on availability of new treatments,” said Rucker.
Rucker wasn’t the only advocate talking about the role of government in the public’s health. Challenge #17, private rights versus public good, generated some interesting discussion. Topics included making the healthy choice the easy choice, and what to do next to make sure people take advantage of that choice, as well as defining when an unhealthy choice by one person makes for an unfair burden on the rest of society.
Making the healthy choice easier also came up as a solution from Michael Roizen, Chief Wellness Officer for the Cleveland Clinic and advocate for challenge #8, managing chronic disease. Cleveland Clinic revamped its vending machines for employees and offers financial incentives for healthy check-ups.
Making prevention popular and profitable, challenge #3, was another popular topic among Delegates and TEDMEDLive viewers alike. “We’re trying to take prevention and put it in your local shopping mall,” said Mary Jane Rotheram-Borus, PhD, Director of the UCLA Semel Institute Global Center for Children and Families and pioneer of the UCLA Family Commons program, funded by the Robert Wood Johnson Foundation. Rotheram-Borus is not an advocate, but a self-proclaimed big fan of prevention. The Family Commons program is training and equipping “mentor moms” to spread the word on prevention, and support other families in building a healthy life.
That’s just a small slice of the great conversations we heard today. Join in the fun at #TEDMEDChallenges on Twitter, and don’t forget to cast your vote here and make your voice heard.
The Social Hub was abuzz today with good conversation, good food and great opportunities to interact with innovative experiences, technologies and thought leaders in the partner and contributor social spaces.
Healthcare today is unsustainable — but we can change that, according to SiemensHealthcare, a trendsetter in medical imaging, laboratory diagnostics and health IT. Escalating costs, the growing burden of chronic disease and an aging population explosion all conspire to create an untenable healthcare landscape. What’s the solution? It lies at the intersection of higher quality and lower cost.
In the Siemens space, Delegates guessed at where the United States and other countries land along the cost-quality curve — at a surprising disadvantage, as it turns out. Innovation and new technologies, like advanced imagery that allows for more personalized, less wasteful medicine could move the system in the right direction, said Donald Rucker, MD, Vice President and Chief Medical Officer of Siemens Medical Solutions. Siemens also showcased “touchless interaction,” a tool surgeons can use to navigate their way through less-invasive but complicated surgery on a video screen that can be manipulated with the swipe of a hand from across the room, using the Kinect sensor currently used on X-boxes.
Johnson & Johnson (J&J) has a 125-year history of improving health through innovation — from band-aids to creating sterile environments for surgery. They’re here at TEDMED for the innovation, collaboration and “diversity of thinking, which has been a part of Johnson & Johnson’s culture for a long time,” said Michael Sneed, Vice President of Global Corporate Affairs. “People come here with their minds open. They’re not shy about coming up and talking to us.”
The J&J space at TEDMED is about more than just talk, though. We tried out some immersive experiences designed to help truly understand what patients are going through. It may not be pervasive in medical school curricula (yet), but empathy is a critical skill in health and health care. Among the exhibits:
A 3-D, immersive program that lets you experience what it’s like to live with schizophrenia. The experience is rattling, and really comes to life with smells of rotten coffee, a simulation of wind on your face and disturbing hallucinations. The program is deployed in mobile units to providers and emergency first responders who support patients in crisis, to help them understand and better counsel these patients.
Rheumatoid arthritis gloves, which simulate hand movement constrained by the stresses and limitations of severe rheumatoid arthritis. With the gloves on, try opening a jar or opening a ziploc bag — both everyday, but near impossible tasks with the gloves. These are intended help providers and those who design products better understand how rheumatic arthritis patients can handle necessities like pill bottles.
The Inspiration Bar offered fascinating discussion with Cleveland Clinic innovators, physicians and researchers. Topics this week include the healing impact of art and music, myths and facts about chocolate and red wine (sign us up!), an interactive session on “Wellness Coaching” from Chief Wellness Officer Dr. Michael Roizen, and the truth about diets.
At today’s talk on lessons learned from treating some of the greatest athletes in the world, led by Dr. Thomas Graham, Vice Chair of Orthopedic Surgery, we learned that perhaps the ultimate American innovator developed a novel process in 1968. In the first year, he achieved 75% adoption of his method, and that climbed to 100% at the four-year mark.
Was he a top researcher? Nope. Dr. Graham was referring to Dick Fosbury, the Olympic track and field athlete who was the first to try the high jump “back-first,” now known as the Fosbury Flop. “He thought completely differently, and it resulted in a sea change,” said Dr. Graham. That’s what we need to do in health care, he said. “Medicine cannot be stagnant. We need to be always looking for big ideas.”
The Cleveland Clinic also offered a “Walk With a Doc” program throughout TEDMED, an idea gaining national traction among medical centers. The program allows patients to get their health questions answered while getting some physical activity under their belts in a roving, group doctor’s visit.
Surprise! The U.S. Surgeon General’s in the house! Regina Benjamin spoke briefly today about bringing joy to prevention — in other words, we should eat apples because they’re tasty and might make us feel good and not just whip ourselves for eating those fries.
TEDMED’s Great Challenge Advocates continued to work the crowd talking about these complex health issues and why the Challenge in which they are offering expertise deserves to be chosen as one of the 20 most critical for further study.
Below, David S. Ludwig, director of the New Balance Obesity Prevention Center Boston Children’s Hospital, gave his pitch: Being obese as a child sets the stage for more severe weight issues as adults. Not to mention the $200 billion dollars it costs our health system to address weight-related issues now, and the $1 trillion that obesity-related disease is estimated to cost by the time these children are adults in 2030.
Panasonic was on hand to offer Delegates scans of their carotid artery, which, along with a brief medical history, offered a snapshot of risk for heart disease and stroke within about five minutes.
At the beginning of TEDMED 2012, Curator Jay Walker noted that the “E” for entertainment in “TED” may be transforming to “A” for the “arts” — and there may be no better example of that than Alphachimp Studio’s involvement in this year’s TEDMED experience. The graphic designers are visually capturing each presentation on iPads in a manner they call ‘scribing’. Their scribing will be livecast on monitors nearby their position in the middle of the Social Hub – and they’re sharing images and videos on the #TEDMEDscribe and #TEDMED hashtags. Below, see YouTube videos of their scribes from the first couple TEDMED sessions. And stay tuned – there’s more to come.
Keep your eyes open for lots more Alphachimp videos in the coming days.
The mingling among the Delegates in the social areas and backstage is also where ideas are hatched and great friends made at TEDMED. Our roving citizen photogs captured the following:
Ultramarathoner Scott Jurek, a vegan, may have convinced Cookie to eat veggies rather than sweets, at least some of the time. “I feel like I have a rainbow in my tummy,” Cookie said after munching some veggies on stage. Here they are getting to know each other backstage.
A brave Delegate strapped on the “aging” suit at the Nurture space to see what it feels like to age 30 years. The suit impairs mobility, flexibility and vision, with the goal of getting folks to think about smart design for healthcare centers.
The Cleveland HeartLab offered Delegates onsite testing of it’s new “It” — inflammation testing — blood screen for heart disease risk markers. In one day some 200 folks here, who have already heard plenty in the first few sessions about the importance of preventive health, took them up on the offer.
One of the non-human friends at the social hub included “Huff,” a service dog to Sergeant Jon Gordon, a war veteran, in the Mars space to show first-hand the rehabilitative impact of human-animal interaction.
And artist/advocate Regina Holliday captured NIH chairman Francis Collins during his Kennedy Center singing debut at today’s opening session, with Jill Sobule.