What makes a doctor-patient partnership flourish?

Both doctors and patients are seeing the value of well-informed patients. See below: As part of a video series filmed by Fenton at TEDMED 2012, Lisa Witter interviews James Merlino, Chief Experience Officer at the Cleveland Clinic, and Dave deBronkart, a patient activist, on why effective treatment starts with a solid doctor-patient partnership.

Yet, no one has trained either group on how to go about furthering that goal, and doctors have increasingly less time in which to counsel patients. How can we move forward? Improving Medical Communication is one of TEDMED’s Great Challenges in health and medicine. To learn more and discuss further, visit the Challenges website.

What does it take to get people to adopt healthy behaviors?

It’s the $8,402 question — health care expenditures per person in 2010, according to the Kaiser Family Foundation — Is it possible to positively influence personal health behaviors through environment, technology and monetary incentives?

As part of a video series filmed by Fenton at TEDMED 2012 and co-produced by Fenton and TEDMED, Lisa Witter talks with Scott Ratzan, Vice President of Global Health at Johnson & Johnson, and Michael Roizen, Chief Wellness Officer of the Cleveland Clinic, about what kinds of wellness programs work best to promote wellness and disease prevention.

Have ideas of your own? To discuss inventing wellness programs that work with leaders in the health and medicine community, visit TEDMED’s Great Challenges website.