Americans spend, on average, more time shopping for a TV than for a doctor. Why don’t we choose more carefully when it comes to our health? Jon Cohen talks about how to get consumers more invested in their own health care.
Our latest additions to the 2012 speaker lineup will offer a truly panoramic view of health and medicine today and far, far into the future. Through these amazing folks, we’ll have a peek at the wonders of human biology; understand the intricacies of surgery, robotics and neuroprosthetics; hear about novel, visionary tactics aimed at conquering public health challenges like aging, cancer, and tobacco use; and assess the very way we go about knowledge-sharing in the U.S.