What does it take to get people to adopt healthy behaviors?

It’s the $8,402 question — health care expenditures per person in 2010, according to the Kaiser Family Foundation — Is it possible to positively influence personal health behaviors through environment, technology and monetary incentives?

As part of a video series filmed by Fenton at TEDMED 2012 and co-produced by Fenton and TEDMED, Lisa Witter talks with Scott Ratzan, Vice President of Global Health at Johnson & Johnson, and Michael Roizen, Chief Wellness Officer of the Cleveland Clinic, about what kinds of wellness programs work best to promote wellness and disease prevention.

Have ideas of your own? To discuss inventing wellness programs that work with leaders in the health and medicine community, visit TEDMED’s Great Challenges website.